With Kuma, you can synchronize your audiences with TikTok Ads, in order to send the right advertising message to the right audience, as well as analyze their buying behavior.
To achieve this synchronization, we suggest you first connect your Tiktok Ads account to Kuma, following the steps described in this guide. Please note that the TikTok Ads link is an option available only with Kuma Pro.
From your dashboard, click on "Store settings".
2. Then scroll to the bottom of the page and click on "Connect to TikTok".
3. This will redirect you to the TikTok site, where you'll need to enter your login details.
4. Finally, choose your advertising account and click on "confirm".
5. To see your audience appear in TikTok Ads, you need to synchronize the desired audience with the advertising platform. Click on "Audiences".
6. Select the audience you wish to synchronize and select "Sync now" beside the TikTok logo. Please note: you must link each audience individually to add it to your TikTok Ads account.
7. Export audience confirmation: your audience will always be updated, since it will be exported from Kuma to TikTok Ads every day. Click on the “Confirm daily synchronization” button.
Your audience can now be used on TikTok Ads. Please note: your audience name will be the same as on Kuma.