With Kuma, you can synchronize your audiences with Google Ads, in order to send the right advertising message to the right audience, as well as analyze their buying behavior.
To achieve this synchronization, we suggest you first connect your Google Ads account to Kuma, following the steps described in this guide. Please note that the Google Ads synchronization is an option available only with Kuma Pro.
From your dashboard, click on "Audiences" :
Click on the audience you wish to synchronize and select "Sync now" under the Google Ads logo. Please note: you must link each audience individually to add it to your Google Ads account.
3. You have two options:
Export to Google now: your audience will be imported once, not updated every day.
Export to Google now and every day: your audience will always be updated, since it will be exported from Kuma to Google Ads every day.
4. Select the appropriate option and click on "Export to Google".
Your audience can now be used on Google Ads. Please note: your audience name will be the same as on Kuma.